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HOW TO CASH IN ON HONEYMOON TOURISM
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Author: Jason A. Martin
Here’s something interesting. Honeymooners are more likely to use the Internet than travel agencies for researching and booking. And they’re more likely to visit travel Web sites than print publications.
What’s this mean for you? As a travel Web site owner, you’ll be more valued and sought after than print publications and travel agents. Honeymooners would be looking to you for ideas and purchasing options.
If you remember nothing else from this article, remember this: In just the U.S., the honeymoon travel market will grow by 10 billion annually. Read that again. I’m talking about billions in growth in just one market. Obviously, globally it gets even better.
And stop right now if you think honeymooners are 18-24 who were just married, have no kids, have mom and dad paying for the vacation, and are heading to Hawaii or Niagara Falls. You’d be flat out wrong. The honeymoon travel market has evolved and there have been key changes made recently. At the end of this article, I’ll give you a link to grab a free report on the honeymoon tourism market. It’s easy to see why honeymoon travel is blossoming. And you can get travel content at TourismTycoon.com.
Whether you’re putting up a new travel Web site just for honeymoons or incorporating content into an existing site, you’ve got to know the market. Do you have any idea what the top honeymoon destinations are? I’m sure Hawaii is in your mind and for good reason.
With many beaches and a great climate, Hawaii continues to be one of the top honeymoon destinations in the world. However, it’s not number one. Hawaii is number two, according to a recent must-see list. The top destination is there for the first time, and I say it’s about time.
Here’s a bonus for you. According to Honeymoon Tourism (honeymoontourismbook.com), honeymooners tend to visit Web sites that specialize in a particular destination. This is a great case for focusing. Rather than having one Web site with lots of destinations, it’s better to have lots of travel Web sites on one destination each.
Focusing on honeymooners is a plus as well. Sure, Hawaii is Hawaii regardless of your intent when you visit, but if you want to target honeymooners, showing off features that relate to their travel is a plus. For instance, is there a hotel with a honeymooners suite? Does the destination have a service provider that offers a special “just for two” tour?
And here are some closing things to think about. When searching Google, only 305k results are shown for “honeymoon planning” and 728k for “honeymoon cruise.” You can bet that a majority of those aren’t specifically targeted either.
It’s time for you to jump into the honeymoon travel market. If an annually increase of $10 billion over the next few years isn’t enough motivation for you, I don’t know what is. Get my free honeymoon tourism report to get your feet wet in this lucrative and exploding market. The first order of business is to dispel any false notions you have about who honeymooners are, where they are going, why they are going, how much they’re spending and when they’re going.
